Privacy Policy
Data Controller
ImageGuesser.com, based in Norway
Data We Collect
- Game Progress: We store which daily puzzles you've completed, and your answer to each, in your browser's local storage, so a puzzle you have already answered shows your result instead of being played again. This is necessary for the game to work and does not depend on your cookie choice. This data never leaves your device.
- Anonymous Analytics: We collect anonymous statistics about which images users select to display aggregate performance data. This data is not linked to any personal information.
- Advertising Preferences: Google's consent management platform stores and manages your advertising choices, where applicable.
- Advertising Data: Google AdSense and its advertising partners may process data to deliver and measure ads, subject to your choices and applicable requirements.
- Daily Reminders (Optional): If you switch on the daily reminder, we store a notification token for that device, the time you chose and your timezone on our servers. See Daily Reminder Notifications below.
- Technical Records: To stop abuse and to avoid counting the same answer twice, we briefly keep a one-way cryptographic digest of your IP address. We do not store readable IP addresses, and the digest cannot be reversed back into your address.
Local Storage
We use your browser's local storage to save your game progress and preferences. This includes:
- Which daily puzzles you've completed
- Your daily reminder time, if you have set one
This data stays on your device and we do not transmit it to our servers. The single exception is the daily reminder: if you switch it on, the time you picked is also sent to our servers, because that is the only way we can send the reminder to you. You can clear local data at any time by clearing your browser's local storage for this site.
If you install ImageGuesser as an app, your browser also registers a small background script (a "service worker") on your device. It exists to show an offline page and to receive reminder notifications. It stores no personal data and keeps no copy of the puzzles you play. Uninstalling the app, or clearing site data in your browser, removes it.
Daily Reminder Notifications
The daily reminder is entirely optional and switched off unless you turn it on. You do not need an account to use it.
When you turn it on, we store the following on our servers:
- A notification token issued by your browser, which identifies your browser installation (not you personally) so a notification can be delivered to it
- Two keys your browser generates, which are used to encrypt the notification so only your device can read it
- The reminder time you chose and your timezone
- If you happen to be signed in, a link to your account, so that deleting your account also deletes the reminder
Legal basis: your consent (Art. 6(1)(a) GDPR), given by switching the reminder on and by granting your browser's notification permission.
Who else is involved: notifications are delivered by the push service built into your browser — Google (Chrome, Edge, and most Android browsers), Apple (Safari), Mozilla (Firefox) or Microsoft. That service receives the notification token and the time of sending. It cannot read the contents of a notification, which is encrypted end-to-end between us and your device.
How to stop it: choose "Turn off reminder" under Notifications in the Support Center, or "Turn off" in the reminder settings. That deletes the record from our servers immediately. Revoking notification permission in your browser, uninstalling the app, or clearing your browser data also ends delivery, and the record is removed automatically the next time a notification cannot be delivered.
Your Rights (GDPR)
- Right to access your data
- Right to rectification
- Right to erasure ("right to be forgotten")
- Right to data portability
- Right to withdraw consent at any time
- Right to lodge a complaint with a supervisory authority — in Norway, Datatilsynet
For data stored on your own device, clear your browser's local storage for this site. To turn off daily reminders and delete the associated record, use "Turn off reminder" under Notifications in the Support Center. For anything else, including access and erasure requests, contact us at the address below and we will respond within one month.
Cookies
We use necessary browser storage to run the game. Advertising partners may also use cookies or similar technologies:
- Necessary: Required for site functionality (consent preferences, game progress)
- Advertising: Google's consent message explains the purposes and advertising partners that apply to you and lets you manage your choices.
Use Privacy and cookie settings in the footer to revisit the Google consent message, where it is available. Your choice does not affect access to the game or the progress stored on your device. If advertising services are blocked or temporarily unavailable, you can still play.
Third-Party Services
We use the following third-party services:
Google AdSense
We partner with Google AdSense to display advertisements on our website. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our website or other websites.
Data Collected by Google AdSense:
- Cookie identifiers and device identifiers
- IP address and related technical information
- Browser type and version
- Pages visited and time spent on pages
- Referring website addresses
- General location data (country/city level)
How Google Uses This Data:
- To serve relevant advertisements based on your interests
- To measure ad performance and engagement
- To prevent fraud and improve ad quality
- To generate anonymized reporting for publishers
Your Choices:
- You can opt out of personalized advertising by visiting Google Ads Settings
- You can opt out of third-party cookies by visiting the NAI opt-out page
- Use the Google consent message to accept, decline or manage the purposes and vendors presented to you, and revisit it through the footer's Privacy and cookie settings.
- Depending on your choices, location and Google's ad-serving rules, you may see personalized ads, non-personalized or limited ads, or no ads. Non-personalized ads may still require consent for cookies.
For more information, review Google's Privacy Policy and How Google uses data when you use our partners' sites or apps.
Vercel Analytics
We use Vercel Analytics to understand basic usage patterns (page views, geographic region). This service does not use cookies and collects only anonymized, aggregated data. See Vercel's Privacy Policy.
Data Retention
- Local Storage: Retained until you clear your browser data
- Anonymous Game Statistics: Retained indefinitely in aggregated form (no personal identifiers)
- Advertising Storage: Retention varies by Google and the advertising partners shown in the consent message. Their policies describe the applicable storage periods.
- Newsletter Subscribers: Retained until you unsubscribe
- Daily Reminders: Deleted as soon as you turn the reminder off, and automatically after 180 days without opening the app
- Technical Records (IP digests): Abuse-prevention records are deleted within 24 hours; duplicate-answer records within 7 days
Children's Privacy
ImageGuesser is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
International Data Transfers
Your data may be processed in countries outside of your residence, including the United States and European Union, where our service providers operate. We ensure appropriate safeguards are in place for international data transfers, including relying on Google's EU-US Data Privacy Framework certification and Standard Contractual Clauses.
If you use daily reminders, your notification token is necessarily transmitted to the push service operated by your browser's vendor (Google, Apple, Mozilla or Microsoft), which may process it in the United States. These providers are certified under the EU-US Data Privacy Framework or covered by Standard Contractual Clauses. The contents of the notification are encrypted end-to-end and cannot be read by them.
Contact
For data requests or privacy inquiries: privacy@imageguesser.com
Last updated: September 2026